Discourse analysis of some Nivea advertisements

This paper presents parts of the findings of a recent study carried out with three objectives: (1) to analyze the linguistic features of Nivea advertisements which are designed to attract customers; (2) to discover the discourse strategies used in Nivea advertisements to construct the concept of ideal beauty; and (3) to investigate the social implications of Nivea beauty product advertisements.

Từ khóa: Discourse analysis, Nivea advertisements, Linguistic features, Discourse strategies, Nivea beauty product